Who we are

Bisou Bar Inc started in 2019 with one brand in the premium tea space. The brand grew on quality, design, and fair pricing, and it opened the doors that followed. Today we operate four brands across giftware and gourmet grocery, sold in more than 1,000 retail locations, national grocery chains, and specialty retailers internationally.

What makes us different is how the company is run. Bisou Bar is operated by a deliberately small team supported by software we build in house. Our own systems handle the analysis, planning, and market work that legacy consumer products companies staff entire departments for. This is why a portfolio of this size can move at the speed it does.

That approach has a destination. We are developing the Internal Horizon Intelligence Platform (IHIP), our proprietary system for spotting consumer demand before it becomes obvious and building the right product for it. Our brands are where IHIP is tested, with real products and real revenue on the line.

The company is led by its two co-founders: a chief executive with a background in advertising and technology who architects our systems, and a creative director who owns the design language that makes every product gift-worthy. Faster decisions through technology paired with design that makes the products worth buying. This creates a combination is the Bisou Bar Inc.

Our current brands:

Vesper Bites
Vesper Cocktails
Bisou Tea
Improper Co.

abstract shapes representing product innovation

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